Technology is fast rising and racing its way to the top. As we enter this new digital era, we find ourselves facing more and more challenge and opportunities to make our life more convenient and more comfortable. Well, let’s talk about Marketing and Advertising Industry, As our technology becomes more advance and intrusive, Marketing and Advertising Industry is also extending its horizon and continue creating and building up new strategies and one of those are search engine optimization.

For those who are not aware of, Search Engine Optimization is a marketing strategy for increasing a site’s relevance. One of benefits of SEO services is an excellent return on investment (ROI), increased brand visibility, targeted traffic, and higher sales. As far as i know higher search ranking is one of the greatest dream of many Website owners.

As an SEO specialist, we strive and persevere to provide the best possible result and development for your sites. We try our best not to violate any known SEO rule but we still experiencing the ultimate SEO nightmares and some of those are:

a.) Being accused of having too high keyword repetition or known as

“Keyword Stuffing” and might get penalize for “Over Optimization

Penalty”

b.) Link to a bad neighborhood or known for “Link farm” and can be

end up being penalized even though we did nothing.

c.) Excessive Cross – Linking a violation which is easy to spot and

easy to penalized. Having a linking sites you own together in multiple

ways.

d.) Cloaking- Having a content on your page which is actually

different and not related to your site. Search Engine will easily

remove or sometimes blacklist a site.

e.) Put your pages in supplemental results.

Main reasons are:

1.Duplicate Content - take someone else content
2. No Content - pages with no content
3. Orphaned web pages. Pages that no one links to, including

yourself.

This are some SEO nightmares or threats that we are all trying to avoid of but still committing it (sometimes) even if we are not aware of. As an SEO Specialist, we would still follow and continue our golden rule: To make your website “Ethically” popular in the eyes of major search engines and avoid things that can damage your reputation despites of some threats or nightmares on our way.

Truly, technology has come a long way and yes, it had made our lives a lot easier and has a great part in the industry today. As We meet the trend for more evolution and advancement, Ive realized that “threats and nightmares” would always be part of our success.

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